Profile : Designer Leem SooJeong

2008.06 Heart to cry on 0809 AW collection
2007.10 - creative director / studio Heart to cry on
2003.07 - 2005.09 Head of team, MINE/Design Development, Hansum Ltd.
2006.12 : Central Saint martins, Design studies Ma, in London
2003.05 : Parsons school of Design, Fashion Design AAS, in New York
1994.02 : Graduated Department of decorative arts, majoring in clothing design, Ewha Women's University

Review

Designer Leem SooJeong presented a languid and dreamy collection. A necklace made of broken tree branches gives a shamanistic feeling. Overall, the collection was filled with loose and avant-garde looks. Hand-dyed fabrics give natural crinkles, and hidden buttons and zippers and strings make her items more natural. Her color palette was largely filled with grey, green and beige, inspired by stones, trees and sand. Floating soft silhouettes seem to add more composure to our life.

Contact : www.heartocryon.com  /  More Images : www.fashionrss.net/1873

* Source from SBA & Seoul Metropolitan Government